Case Study – Non-Profit


People for the Ethical Treatment of Animals (PETA), an international nonprofit organization with more than 1.6 million members and supporters, is the largest animal rights organization in the world. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in factory farms, laboratories, the clothing trade, and the entertainment industry. PETA works through public education, celebrity involvement, research, legislation, animal rescues, cruelty investigations, special events, and protest campaigns.

Modern Image works with PETA to help solve document-management issues typical to many dynamic and fast-paced organizations. In PETA’s case, the Research and Investigations Department had collected hundreds of thousands of pages of documents, including investigative reports, news articles, Freedom of Information Act responses, case files, and research documents.

PETA wanted to increase its ability to find important information quickly, easily, and efficiently. In addition, there was a large paper archive that was not easily accessible. Many files were stored off-site. Modern Image provided scanning services, high-quality optical character recognition, robust search capabilities, and a day-forward scanning infrastructure. Now, when information is needed, researchers simply open the search engine and enter keywords. Instead of having to wait for hours or days, they have information at their fingertips. Furthermore, Modern Image provided shredding and recycling services for the paper archives after scanning. After an extensive review of available search and retrieval technology, PETA implemented dtSearch because of its powerful search capabilities. PETA researchers can now search any archived document, database, or Web site.

“Modern Image listened to our needs and provided us with a powerful solution,” said Hannah Schein, manager of PETA’s Research and Investigations Department. “It was a relief to find a company that we could trust with the backbone of our work—our information.”

Andy Reiman, president of Modern Image, says, “Modern Image has extensive experience helping researchers and investigators store and find crucial information fast. For our nonprofit customers, it is very important to provide these capabilities in a cost-effective manner. In fact, by scanning and recycling their documents, and thus eliminating offsite storage, PETA will realize a significant return on its investment very rapidly.